What You Can Do to Reduce Your Small Business Expenses
The cost of running a small
business can be surprisingly high. This is mostly due to the reason that as a
small business owner, you often lack the funds to buy in bulk (and achieve a
significant discount this way) and you don’t have the influence to leverage a
better deal in your favor. However, there are more than several ways to reduce
the expenses even without these two factors and here are some of them.
1.
Sublease your office
Getting a small office space
is only in theory a smart way to reduce your overhead, in practice, it’s
something that will cost you a small fortune in the long run. This is due to
the fact that you’ll soon have to relocate to a new office, which will cost you
a small fortune in logistics such as packing supplies, cleaning agencies and
hiring moving trucks. Aside from this, it will cause a no small amount of
branding issues, seeing as how you’ll have to change all your contact
information online, while still having a trouble with promotional products with
your address on it. Instead, you can take a slightly larger office and sublease it.
2. Automating your business
The more tech-savvy your team
is, the more productive they get. This means that you can make your smaller
team outperform companies employing several times your manpower. Keep in mind,
nonetheless, that this is not as simple as it may seem at first, due to the
fact that the bigger investment you make, the further you set the break-even
point. For example, if your company needs cell phones for employees, you can
automate that part of business by finding a provider like Orange and have everyone using the
same hardware and software. Another benefit of choosing a single provider is
having an option for establishing a business account for multiple lines and
save some amount of money that way.
3. Cut down printing
An average office worker
prints about 10,000 sheets of paper every year, which comes down to a massive
waste in material, especially in the digital era. By scanning, sending email
memos and storing files in the cloud rather than printing them and placing them
in a drawer, you’ll save money both on paper and on printer ink. Moreover,
you’ll be able to get by with even less storage space and save a huge sum on
office supplies, which is a clear and undeniable win-win scenario.
4. Outsourcing
The choice of whether you
should outsource or not can often be brought down to a simple equation. On the
one hand, you take the cost of starting an in-house department. The cost of
hiring and training new employees, the cost of outfitting the premises for this
new department, as well as the cost of their day-to-day operations. On the
other side, you put the cost of outsourcing (which is often a fixed cost). This
can help you determine whether this is a cost-efficient solution or not. Apart
from the costs, outsourcing also gives you the benefit of not having to wait
for your team to become proficient enough but instead getting industry veterans
to represent you right away.
5. Marketing
One of the areas where you
stand to save the most is marketing. Here, you have so many money-saving
options in both digital and traditional marketing. For instance, printing
promotional products in bulk can reduce the cost of a single promotional item
to a minimum. With digital marketing, savings and ROI are even greater. Low-cost
and DIY marketing methods have never been more
accessible than they are today, which is why ignoring them might not be the
best course of action.
6. Hire telecommuters
At the end of the day, with
all the collaboration tools out there, you can rely on telecommuters instead of
having to bring every single one of your employees to the office. This reduces
your overhead drastically, seeing as how you can keep your telecommuters on
performance pay, often as freelancers. In this way, when the workload
decreases, you don’t have to cancel any contracts or lay people off, while,
when it bounces back, you have a reliable workforce base to work with.
Conclusion
The best thing about adopting
frugal trends is the fact that you condition yourself to pay less in the long
run. This means that even as you scale up, increase your profit and workload
and switch to more expensive business platforms and processes, you’ll keep the
habit of choosing a more cost-effective option. In other words, these trends
don’t benefit your business just in the short run but also ensure its financial
stability and reliability over a prolonged course of time.
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