Having a vibrant presence on Instagram is a must for all digital marketers in this day and age. A fully-visual social media platform having billion-plus monthly active users is too lucrative for any marketer to ignore. One of the key factors in boosting the number of eyeballs is the aesthetics of your account. By ensuring that you are following the latest trends in graphic design, you will be automatically able to raise the level of interest among users and encourage them to follow your account. Some of the latest graphic design trends that you can implement on your Instagram account:
Analog Texture
It may seem strange but, indeed, one of the most popular forward-looking digital design trends is a device serving to remind users of the past. Analog textures are all about making a statement with things that are old and used rather than spanking new things that are normally used by marketers to draw attention to their content. Analog designs are all about real-life of the past depicted creatively so that it creates a big impact. Images of walls with plaster peeling off, sagging high-street billboards, dog-eared magazines, well-thumbed books, crumpled pieces of paper, broken glass, crushed beer cans, etc. are some good examples. A grungy look can serve to make your Instagram account stand out from the rest that is trying to impress with polished perfection. This kind of imagery is perfect for target audiences that are edgier and open to living on the cutting edge of change in all lifestyle aspects ranging from personal grooming to fashion, cosmetics, and music.
Old-fashioned Technology
Even though old-fashioned stuff has never really quite gone out of fashion with a niche audience who remain fascinated with retro looks, in 2020, design experts expect a heavier resurgence of the vintage technology looks. Instagram users have taken a great liking for things that they have grown up with but don’t see nowadays like Polaroid frames, print negatives, manual typewriters, grainy film effects, old camcorders. This love for reproducing real-world imperfections is very similar to that of analog textures as well as a very simple method for making your Instagram posts stand out in a crowd of millions. The good thing is that you can make your post unique by adding a graphic design artifact into your image without your need to alter the carefully curated look for your Instagram posts. According to https://www.searchenginejournal.com, low-quality content can cost brands, the engagement they seek.
Real-Life Imagery Makes It Easier to Attract and Buy Real Instagram Followers
In a reaction to the barrage of criticism of the use of picture-perfect imagery on Instagram that social scientists say does not reflect actual life, there is a new-found love for authenticity. Images that do not connect well with the target audience are the reason why brands find it necessary to buy real Instagram followers. These pictures, regardless of whether they are of travel destinations or fashion, are now more aligned to real-life than artificially picture-perfect. In a bid to share emotions and experiences that are real, not polished to perfection, users are adopting a “no-edit” style of posting pictures in a marked departure from posting carefully edited and curated images portraying a perfect state of affairs. The impact of this is that now the content feels far less produced and more organic. An increasing number of brands too are getting on board the authentic platform and sharing what they term as shots culled from real-life experiences rather than a product that is the result of hard editing labor or deliberately polished shots. Brand managers are coming around to the view that authentic images make it easier to connect with audiences and tell a story
Statement Typography
Even though graphic design trend-watchers will point out statement typography has never really gone out of fashion, it is becoming evident that in 2020 and perhaps beyond, we are likely to see it taking on a new and even unconventional attitude. While conventional typography is typically bound by strict rules, it is expected that our Instagram feeds will soon see a lot more of quirky typefaces as a part of the design language trying more to catch our attention and communicate a feeling rather than a verbal message. Experts feel that using distorted or stretched typefaces possess a certain hallucinogenic attribute that is very well suited to brands trying to project an edgy and youthful look.
Conclusion
With Instagram becoming the new battlefield for businesses fighting to raise brand awareness and increase follower engagement, it is important now more than ever for them to try to make their Instagram posts outstanding to attract the attention of users. Using trending graphic design concepts can be very effective as the target audience will be naturally more attracted to them. However, given a large number of trending designs, brands should exercise restraint and not try to use too many of them simultaneously to prevent confusion
Having a vibrant presence on Instagram is a must for all digital marketers in this day and age. A fully-visual social media platform having billion-plus monthly active users is too lucrative for any marketer to ignore. One of the key factors in boosting the number of eyeballs is the aesthetics of your account. By ensuring that you are following the latest trends in graphic design, you will be automatically able to raise the level of interest among users and encourage them to follow your account. Some of the latest graphic design trends that you can implement on your Instagram account:
Analog Texture
It may seem strange but, indeed, one of the most popular forward-looking digital design trends is a device serving to remind users of the past. Analog textures are all about making a statement with things that are old and used rather than spanking new things that are normally used by marketers to draw attention to their content. Analog designs are all about real-life of the past depicted creatively so that it creates a big impact. Images of walls with plaster peeling off, sagging high-street billboards, dog-eared magazines, well-thumbed books, crumpled pieces of paper, broken glass, crushed beer cans, etc. are some good examples. A grungy look can serve to make your Instagram account stand out from the rest that is trying to impress with polished perfection. This kind of imagery is perfect for target audiences that are edgier and open to living on the cutting edge of change in all lifestyle aspects ranging from personal grooming to fashion, cosmetics, and music.
Old-fashioned Technology
Even though old-fashioned stuff has never really quite gone out of fashion with a niche audience who remain fascinated with retro looks, in 2020, design experts expect a heavier resurgence of the vintage technology looks. Instagram users have taken a great liking for things that they have grown up with but don’t see nowadays like Polaroid frames, print negatives, manual typewriters, grainy film effects, old camcorders. This love for reproducing real-world imperfections is very similar to that of analog textures as well as a very simple method for making your Instagram posts stand out in a crowd of millions. The good thing is that you can make your post unique by adding a graphic design artifact into your image without your need to alter the carefully curated look for your Instagram posts. According to https://www.searchenginejournal.com, low-quality content can cost brands, the engagement they seek.
Real-Life Imagery Makes It Easier to Attract and Buy Real Instagram Followers
In a reaction to the barrage of criticism of the use of picture-perfect imagery on Instagram that social scientists say does not reflect actual life, there is a new-found love for authenticity. Images that do not connect well with the target audience are the reason why brands find it necessary to buy real Instagram followers. These pictures, regardless of whether they are of travel destinations or fashion, are now more aligned to real-life than artificially picture-perfect. In a bid to share emotions and experiences that are real, not polished to perfection, users are adopting a “no-edit” style of posting pictures in a marked departure from posting carefully edited and curated images portraying a perfect state of affairs. The impact of this is that now the content feels far less produced and more organic. An increasing number of brands too are getting on board the authentic platform and sharing what they term as shots culled from real-life experiences rather than a product that is the result of hard editing labor or deliberately polished shots. Brand managers are coming around to the view that authentic images make it easier to connect with audiences and tell a story.
Statement Typography
Even though graphic design trend-watchers will point out statement typography has never really gone out of fashion, it is becoming evident that in 2020 and perhaps beyond, we are likely to see it taking on a new and even unconventional attitude. While conventional typography is typically bound by strict rules, it is expected that our Instagram feeds will soon see a lot more of quirky typefaces as a part of the design language trying more to catch our attention and communicate a feeling rather than a verbal message. Experts feel that using distorted or stretched typefaces possess a certain hallucinogenic attribute that is very well suited to brands trying to project an edgy and youthful look.
Conclusion
With Instagram becoming the new battlefield for businesses fighting to raise brand awareness and increase follower engagement, it is important now more than ever for them to try to make their Instagram posts outstanding to attract the attention of users. Using trending graphic design concepts can be very effective as the target audience will be naturally more attracted to them. However, given a large number of trending designs, brands should exercise restraint and not try to use too many of them simultaneously to prevent confusion.
Wow, wonderful blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your website is magnificent, let alone the content!
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