5 ways to boost your business with social media marketing

Being active on social media is a must for businesses nowadays. There are over 1.82 billion social media users worldwide. That number is expected to increase to approximately 2.33 billion by 2017. Needless to say, being active on social media should be an essential part of your marketing plan.

Social media offers diverse benefits for business owners. Here are five ways to boost your business on social media that will help you to save time and gain wider exposure, more followers, higher conversion rates and better engagement.

1) Be visual

Visual content and social media go hand-in-hand. In fact, using images, videos, GIFs has proven to be of more effective than just plain text updates. Research has found out that using images in social media updates will lead to 35% more retweets on twitter and 85% interaction rate on Facebook.

2) Know what’s hot

If your posts have current information, relevant to your business and most importantly appeal to your customers, you’ll give them a reason to read your social media posts and from there visit your website.

Social-searcher.com is an amazing tool designed to check out how the chosen keywords are being treated by social media networks. It offers analytic data, sentiments associated with keywords and the types of posts that are doing well. 

Screen shot taken from Social Searcher website

3) Host contests and giveaways

People love receiving gifts and prizes. This is true in social media also. Conducting a contest or giveaway boosts engagement and increases the reach of your post and brand. For example, you could ask the followers to fill out an entry level form, like your page and share an interesting story about your brand for a chance to win a free product or service.

Try to create easy to implement contests that will create a buzz around your social media platform. Giving away something is key to increased engagement.

4) Talk to your audience

Asking questions to your followers and audience is another way to get them active on your social media channel. You can ask them simple questions like “What are your plans for your weekend?” or have a serious discussion on “What would you like to see from us in the future?”

Another great way to interact with your customers is to hold a Q&A session on Google hangouts, Twitter, reddit etc. This allows your audience to ask you questions about your products, services etc. and become a valued member of your community.

5) Show your personality

Don’t be that guy at the party who always talks about himself. On social media, that refers to only posting updates about your products and services. People would like to see that there is an actual person or people behind the logo. But, how can you achieve this?

For starters, you can share some personal information with your followers like your favorite movie or favorite book. You can even be casual/semi casual, depending upon your brand, and tell your followers what your typical day is like.

These are the five ways to boost your business with social media marketing.

Article sponsored by SSB

Smart Social Brand (SSB) is a social media marketing company in Hyderabad offering complete social media solutions. SSB is one of the best companies to provide social media marketing services in Hyderabad.