The Key Ingredients to a Successful Mobile App Launch

With almost 1 billion smart phone users worldwide, the market for mobile app is flourishing each single day. A recent survey indicates that, this platform is likely to grow to almost $52 billion by the next year. In this article, we will discuss various factors which make a successful mobile app.

Creating Lots of Awareness via Mobile App Marketing


Mobile marketing lets you to reach millions of smart phone users across the globe.

Understand the Needs of Smart Phone Users

Once you have created a successful mobile app, you also need to ensure it stays at the top of both the Google Play Store as well as the App Store.

This may depend upon a number of factors. For example, you may consider offering special discounts or other freebies for you offer, or a lite version of your premium app.

Due to the ever increasing competition in the mobile app market, smartphone users can very conveniently uninstall a particular app  and move towards a better one. Hence, it would be a wise decision to consider the expectations of your end user as well.
For example, Angry Birds is amongst the most popular game apps on both the Android as well as the App Store.

The reason for their success is quite simple, even after a huge success of Angry Birds game, the creators of this mobile app have worked tirelessly in order to release all the necessary updates to this game without any additional charge simple to keep their consumers happy.

Ensure Your Mobile App Loads Quickly

Impatient smart phone users might get turned off if they see that your app takes too long to load. In fact, most users won’t wait for more than five to seven seconds to allow the app to load. Hence, it is always good to display your primary app screen quickly & then perform the loading task in another thread. This way, people will know that the app is almost ready to load.

Ad Free Version

Smart phone users typically hate seeing various ads in their mobile apps. Hence, ensure that you create an ad-free version for your app. This way, you can earn a decent profit from the ad free version of your app as well as keep all the users of your app happy.

After developing your mobile application, it is important that you create a lot of buzz around it thru mobile marketing.